Momiji

Project: Momiji Blink

The client - Artforum - design and manufacture the instantly recognisable Japanese Momiji dolls - a must have for the youth of today.

The original release of the Blink micro-site was a static gallery viewing system.  The new brief was to create a virtual desktop for pictures to be literally thrown onto by the viewer. They can then view large scale versions, move them around, tidy up and grab more. Oh, and just in-case they are a little bit sleepy, the viewer wakes them up with a quirky random animation designed by Peskimo!

Block Interactive worked closely with Artforum to conceive a fresh solution for a dynamic image gallery. Sandbox then helped with implementing the final specification, which included: animated characters (designed by Peskimo) loading in arbitrarily; background photos of sweet-treats fading in and out; plus photos swishing in and out.

Momiji shoppers are encouraged to upload pictures of their doll(s). Because of the younger fan base, they get some pretty creative pictures sent in!

The application uses Flash (AS2) / XML to load and animate the jpegs from the web server. The XML image data feed is updated by the bespoke CMS (Content Management System); once the administrator has signed off the new photo for public consumption.

Sandbox's Flash developers enjoyed working with Block's creativity on this refreshingly different job.